The Unicist Research Institute

•Discovery of the unicist ontology of Lifestyles

The discovery of the ontological structure of lifestyles established the way to influence a culture and its markets. The unicist ontology of lifestyles defines them based on their underlying anthropological structure. Understanding lifestyles and being able to design social activities respecting the lifestyles of such culture ensures its evolution. The information of lifestyles is basic for marketing and organizational design.

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•Discovery of the unicist ontology of Fundamentalism

The discovery of the ontology of fundamentalism opened new possibilities to deal with these extremely frequent phenomena. Fundamentalists live in parallel realities and cannot contact the real world unless they find a place through a “marginal entrance”. This knowledge allows the development of strategies to deal with fundamentalists and to inhibit the multiplication of this life-attitude. It helps to install antidotes to avoid the destruction power of social fundamentalists in institutions.

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Basic Research and Research in Evolution

The Unicist Ontology of Evolution The ontology of evolution unveiled a new approach to reality. In the short or long run, living beings and their deeds are consistent with their nature. It is a theory that explains the evolution of living beings, their produces and their actions. Living beings are considered as unified functional fields, ruled by their underlying concepts, which evolve according to basic laws.	The discovery of the ontogenetic intelligence of nature The evolution of living beings is ruled by concepts. Concepts are "maps" that describe the essential functionality of a reality. Concepts describe the essential purpose, procedure and action guide of a living being or a given reality.	Unicist Complexity Research Methodology The research of the structure of concepts is probably one of the most difficult obstacles to be overcome when developing methods for fundamental analysis. Essences can’t be observed and therefore part of the research is based on logical inference with validation in its application to reality.
Unicist Logic Logic is defined as a structure of rules to emulate aspects of a given reality and sustain the validity of diagnostics and prognostics. The Unicist Logic was developed to structure the functionality of concepts of complex systems and their subsystems.	The ontology of Fallacies This research has demonstrated that fallacies are not errors; instead they are functional conducts or behaviors that ascertain beliefs or needs. Until the development of integral logic, fallacies were considered reasoning or foundation errors.	Ontointelligence The unicist ontological research defined and described the essential and operational functionality of intelligence. According to the results, intelligence has reactive, active and ontointelligence functions.
Unicist reflection to access the ontology of complex systems The Unicist Reflection Methodology describes an approach to penetrate into the innermost part of concepts, i.e., their purposes. It is a methodology which requires a high level of abstraction to be able to approach the ontology of a given reality.

Scenario Building and Future Research

Cross-cultural invariables The discovery of cross-cultural “invariables”, the modeling of the collective unconsciousness and the conceptual functionality of ideologies produces a breakthrough in the fields of anthropology and sociology.	Unicist double dialectical model for historical research The historical unicist ontological approach is sustained by the theory of conceptual behavior. The Unicist approach sustains that dialectics is only a simplified way of thinking and promoting dual behavior. It sustains that in each reality there is a Thesis and Antithesis as the Marxist model defines, but there is also a homeostasis.	Unicist theory of conceptual Economics The Unicist approach includes various new conceptual structures in the world of macroeconomics, and the development of the theory of conceptual economics. - Conceptual structure of Demand - Conceptual structure of Economic Growth - Conceptual structure of Economic Schools
Unicist Price Elasticity of Demand The first approach to influence demand using price and value approaches occurred in 1981 in Diners Club . Since this first successful approach, there were leading cases with American Express, Monsanto, Ciba-Geigy, Massey Ferguson and BASF products, where new tools to approach the "price elasticity of demand" were used. .	Structure of developed, underdeveloped and emerging countries It is the first model for future research and scenario building based on logical inferences. The accuracy attained since 1980 years makes the use of this model highly reliable. It includes the structure of developed, underdeveloped, emerging and developing countries. It explains the available development possibilities for nations.	Ontological model for Future Research Future research and strategy are the fields in which conceptual analysis adds more value for corporative use. There is a fully defined conceptual model for forecasting, based on the concepts of individuals, institutions, cultures or communities. It is the first model for Future Research with conceptual validity. The accuracy attained in the last 25 years makes the use of this model highly reliable.
Ontological structure of competitiveness To influence people, institutions and communities to compete successfully it is necessary to understand the conceptual structure of competitiveness. The research discloses the structure of competitiveness and its relation with cooperation. It has been used to develop competitive strategies in the economic, social and individual field.

Business Applications

Business concepts to approach complex problems Conceptual analysis is a methodology to analyze concepts using the corresponding rules and taxonomies. The structures of already discovered functional concepts can be used to develop the correspondent operative concepts and objects. It enables to use discovered concepts to develop concepts in homologous fields.	Blue Eagle Expert System It was designed to diagnose and forecast reality in the fields of: -Country scenario building -Market strategy and scenarios -Business strategy and scenarios -Personal evolution The expert systems are based on logical inferences grounded on the concepts researched.	Unicist Object Driven Management The most innovative aspects of this unicist scientific approach are related to the “basic laws for business strategy” and the “change management” developments. In these works you can find the conditions for the development of successful strategies and their implementation laws.
Extreme Design - Unicist IT design methodology The Conceptual Analysis enabled the development of IT design methodologies, supporting the definition of objects. Concepts describe the essence of IT-objects. The Unicist approach also enables the development of Artificial Intelligence based systems, using conceptual rules, ensuring the quality of their outputs.	Unicist approach to marketing The discoveries and developments of concepts in the area of human and social behavior turned the preexisting marketing techniques into useful operational tools to complement conceptual analysis. The discovery of the cross-cultural “invariables”, makes the unicist approach the sole methodology that delivers precise answers to globalization related problems, and made global market laboratories possible.	Conceptual (ontological) structure of markets The Unicist Market Laboratory sustains the building of object-oriented marketing systems. The library of objects and classes requires a logical structure that is given by conceptual analysis. This enables the systematic “re-use” of marketing objects.
Unicist ontological Lifestyles model Lifestyles are the observable expression of cultures. Collective unconsciousness, ethics, costumes and habits define lifestyles. Understand lifestyles helps to approach different cultures. The conceptual lifestyle model is a cross-cultural tool to understand social changes and market behavior. Its main characteristic is that it bases its conclusions on the ultimate causes of human behavior.	Unicist Knowledge Management Managing the concept of a certain reality enables the structuring of its knowledge. Then it is possible to adapt to this reality, influence it and know its adjacent facts.Conceptual logic supplies the tools for the accumulation of the structural non-temporal and cross-cultural knowledge. This approach integrates conjunctural knowledge into its structure.	Unicist business objects library It contains the cognitive and systemic objects necessary to organize institutions in all their aspects but those referred to particular production problems. You will find the description of objects to use “plug and work” to maximize commercial results, quality, productivity and reduce costs. “Conceptual maps”, to select the necessary objects for each problem, are included in the library.
The ontology of human learning processes The Unicist personalized education seeks to develop the potential of individuals. This development of potential carries an overall empowerment of the individual as a person. It is a return to the sources of education; it is the recovery of initial values of the evolution of the species.